The Licensing Group Ltd (TLG) was founded in 1992 in Los Angeles by Danny Simon, one of the industry’s premier innovators and foreign licensing experts. The principal focus of the licensing agency is Entertainment, Lifestyle and Corporate Brand licensing. The Licensing Group continues to generate many successful licensing programs for both the domestic and global markets. The Licensing Group also represents manufacturers with the acquisition of licenses and consults on licensing to both licensors and licensees as well as to organizations and government entities.
A Little History
Before opening The Licensing Group Ltd, Danny Simon headed up the licensing departments at major Hollywood studios such as Lorimar Productions, 20th Century Fox and Carolco Pictures., Properties the company initially represented included the StudioCanal Image S.A., producer and owner of such blockbusters as Terminator 2: Judgment Day, Total Recall, and the first RAMBO series of three films. Through the years, TLG represented numerous top studio releases for such companies as Lightstorm Entertainment, home of James Cameron (Aliens, T2, and Titanic); Edward R. Pressman Films for the hit gothic-horror release, The Crow; Pacific Western/Valhalla Motion Pictures (Gail Ann Hurd) for No Escape; and Nu Image / Millennium Entertainment producers of the continuing RAMBO saga, RAMBO 4, and Expendables.
TLG added the representation of television and video entertainment to its services as the exclusive licensing agent for Baywatch, at the time of its airing, the most popular television show in the world. TLG embarked on an international licensing program that incorporated live action shows and numerous product categories.
TLG parlayed its film and TV experience into what was then a new frontier: video games. TLG took on worldwide representation of Midway Games Inc., which included Mortal Kombat, one of the most popular video games of all time. After launching a successful licensing program based on the game, TLG brought Mortal Kombat to Hollywood via New Line Cinema. With Simon as the Executive Producer, the blockbuster movie remained number one at the box office for three weeks, generating more than $150 million at the box office. The film was followed by a live action tour, a second motion picture which was also number one at the box office at its theatrical release, and a live action TV series; Mortal Kombat remained a successful game series.
TLG’s lifestyle properties have included the RMS Titanic; the world’s most famous recording studio, Abbey Road Studios; London Underground; The County of Los Angeles; world renown car photographer, Lucinda Lewis; Matt “The Simpsons” Groening’s classic syndicated comic strip, Life in Hell; World Gym; the United States Secret Service’s charitable division; and international star David Hasselhoff.
About Danny Simon
Danny Simon has been committed to the development of the licensing industry’s trade association, LIMA. He is one of the co-founding members, and has held many positions within the organization, including multiple terms as the regional vice president, West Coast, a past president of the organization, and was inducted into the LIMA Hall of Fame. Simon is a co-developer and co-dean of LIMA’s Certificate of Licensing Studies Program, a year-long course designed to help foster better licensing skills and an improved understanding of licensing for those currently working in or looking to enter the industry.
Simon has shared his knowledge of licensing at numerous licensing conferences throughout the United States and in dozens of other countries, and he has taught a course on licensing at the college level at the University of California Los Angeles (UCLA). He is coauthor of four seminal books on licensing that have been endorsed by LIMA: THE BASICS OF LICENSING, THE BASICS OF LICENSING: Licensee Edition, THE BASICS OF LICENSING International Edition, and BUSINESS OF LICENSING. The Basics of Licensing is the first publication on licensing to be translated into Chinese. He is an annual contributor to “Licensing Update,” published by Aspen Press, is the Entertainment Editor for the trade magazine “The Licensing Journal,” and has written a number of articles on the subject of licensing.
Danny holds a master’s degree in Mass Communications from the University of Denver, and a fellowship in Communications from the University of Manchester, England.