Welcoming Kritzels

By May 26, 2015Client News

The fun, kooky, colorful KRITZELS is The Licensing Group’s new character lifestyle property for representation in North America. In an effort to get his sons to eat their bagged school lunches, graphic artist and illustrator David Laferriere drew on his great imagination and sketched a different character on each bag every day to get their attention—and it worked. Now there are more than 1,500 different “bag lunch” characters. KRITZELS has received more than 25 million views on Flickr and have been recognized by influential media outlets, blogs, online publications and websites around the world.

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