Danny Simon and Gregory Battersby are authors of the seminal guides to licensing: THE BASICS OF LICENSING, THE BASICS OF LICENSING: Licensee Edition, and THE BASICS OF LICENSING: International Edition, which are endorsed by LIMA and are all enjoying success. This third edition is the industry’s first book that offers a market-by-market analysis of key licensing territories around the world. “The Basics of Licensing” series is distributed in the U.S. and internationally. A Chinese-language version, which is the first book on licensing published in China, is just being released. For more information: www.basicsoflicensing.com.