XO USA is a property that takes the expression “hugs and kisses” one step further. By combining XO with the two letter abbreviations of major tourist destinations like San Francisco, Los Angeles, New York, and Las Vegas, and the two letter abbreviations of all the U.S. states, the XO brand says “I was here and loved it!”

The XO expression has immediate recognition and needs no explanation or translation. Created by the renowned design team Clifford Selbert and Robin Perkins of SPD Brands, the XO USA brand is applicable to a whole host of products, especially those available to tourists and collectors.

CATEGORY: Lifestyle
PRODUCT DESCRIPTION: Social expression brand designed for contemporary consumers and tourists who routinely communicate through abbreviations and symbols
TARGET MARKET: Adults, Teens, Pre-Teens

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