BEVERLY HILLS & HOLLYWOOD CRICKET CLUB
The origins of the BEVERLY HILLS & HOLLYWOOD CRICKET CLUB date back to the 1930s when such British screen stars as Errol Flynn, David Niven, Cary Grant, Basil Rathbone and Laurence Olivier, clad in white trousers, blazers and striped caps, would meet in the Hollywood Hills for a Saturday afternoon game of cricket. Today a new generation of British actors (Hugh Grant), rock stars (Mick Jagger), and other “industry” types still play there.
The BEVERLY HILLS & HOLLYWOOD CRICKET CLUB is steeped in the tradition of the golden era of Hollywood. Use of the BEVERLY HILLS & HOLLYWOOD CRICKET CLUB insignia represents a branding opportunity that combines the universal appeal of Hollywood with that of a sports club with a prestigious history—a combination certain to generate licensing appeal across a variety of product categories.