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Posted June, 2016

Los Angeles, CA – The Board of Directors of the International Licensing Industry Merchandisers’ Association (LIMA) inducted veteran licensing agent Danny Simon, President of The Licensing Group Ltd,  into the LIMA Licensing Industry Hall of Fame at the annual LIMA Awards Ceremony June 21, 2016 during the industry’s main event, Licensing Expo 2016, in Las Vegas.

LIMA President Charles Riotto made the introduction:

“Danny has enjoyed a successful career helping to shape winning licensing programs, and has also shown a true passion for the industry by his continued dedication to its growth. In particular, Danny is always willing to do his part to educate the next generation of licensing professionals. His devotion to and success in this industry make him a well-deserved recipient of this honor.”

With over 30 years of experience in the industry, Danny is a recognized expert in domestic and international licensing and as a pioneer in entertainment. He headed up licensing departments at Lorimar Studios, 20th Century Fox, and Carolco Pictures. Since 1992, he has operated his own independent licensing agency, The Licensing Group Ltd.

Candidates for the Licensing Hall of Fame must demonstrate continual and outstanding contributions to the licensing industry.  Consideration is given to those who have been actively involved in the business of licensing for a minimum of 15 years and whose contributions have ongoing relevance to the industry.

Welcoming Kritzels

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The fun, kooky, colorful KRITZELS is The Licensing Group’s new character lifestyle property for representation in North America. In an effort to get his sons to eat their bagged school lunches, graphic artist and illustrator David Laferriere drew on his great imagination and sketched a different character on each bag every day to get their attention—and it worked. Now there are more than 1,500 different “bag lunch” characters. KRITZELS has received more than 25 million views on Flickr and have been recognized by influential media outlets, blogs, online publications and websites around the world.

The American Collection Partners With National Military Family Association

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The Licensing Group announced that its property THE AMERICAN COLLECTION has teamed up with the charity the National Military Family Association, the largest non-profit organization supporting our military families. Licensees who chose to participate in the philanthropic program will be allowed to use a special joint mark on products and packaging. THE AMERICAN COLLECTION is a spirited collection of interpretations of a wide variety of iconic Americana symbols.

The Basics of Licensing

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Danny Simon and Gregory Battersby are authors of the seminal guides to licensing: THE BASICS OF LICENSING, THE BASICS OF LICENSING: Licensee Edition, and THE BASICS OF LICENSING: International Edition, which are endorsed by LIMA and are all enjoying success. This third edition is the industry’s first book that offers a market-by-market analysis of key licensing territories around the world. “The Basics of Licensing” series is distributed in the U.S. and internationally. A Chinese-language version, which is the first book on licensing published in China, is just being released. For more information: