The Licensing Group Ltd (TLG) was founded in 1992 in Los Angeles by Danny Simon, one of the industry’s premier innovators and foreign licensing experts. The principal focus of the licensing agency is Entertainment, Lifestyle and Corporate Brand licensing. The Licensing Group does, and has, represented many successful licensing programs across those platforms. The Licensing Group also represents manufacturers with the acquisition of licenses and consults to both licensors and licensees as well as to organizations and government entities.


Before opening his own licensing agency, Danny Simon gained experience by heading up the licensing departments at major Hollywood studios such as Lorimar Productions, 20th Century Fox and Carolco Pictures. After opening his own agency, Simon began the successful representation of StudioCanal Image S.A., producer and owner of such blockbusters as Terminator 2: Judgment Day, Total Recall, and the first RAMBO series of three films. TLG also represented Lightstorm Entertainment, home of James Cameron (Aliens, T2, and Titanic); Edward R. Pressman Films for the hit gothic-horror release, The Crow; Pacific Western/Valhalla Motion Pictures (Gail Ann Hurd) for No Escape; and Nu Image / Millennium Entertainment producers of the continuing RAMBO saga, RAMBO 4, and Expendables.

TLG added the representation of television and video entertainment to its services as the exclusive licensing agent for Baywatch, at the time the most popular television show in the world. TLG embarked on an international licensing program that incorporated live action shows and opened up numerous product categories.

TLG parlayed its film and TV experience into what was then a new frontier: video games. TLG took on worldwide representation of Midway Games Inc., which included Mortal Kombat, one of the most popular video games of all time. After launching a successful licensing program based on the game, TLG brought Mortal Kombat to Hollywood via New Line Cinema. With Simon as the Executive Producer, the blockbuster movie remained number one at the box office for three weeks, generating more than $150 million at the box office. The film was followed by a live action tour, a second motion picture which was also number one at the box office at its theatrical release, and a live action TV series; Mortal Kombat remained a successful game series.

Through the years TLG has also represented properties which fall into the “lifestyle” licensing category, including the RMS Titanic; the world’s most famous recording studio, Abbey Road Studios; London Underground; The County of Los Angeles; world renown car photographer, Lucinda Lewis; Matt “The Simpsons” Groening’s classic syndicated comic strip, Life In Hell; World Gym; the United States Secret Service’s charitable division; and international star David Hasselhoff.