Danny Simon has been committed to the development of the licensing industry’s trade association, LIMA. He is one of the co-founding members, and has held many positions within the organization, including multiple terms as the regional vice president, West Coast, and is a past president of the organization. Simon is a co-developer and co-dean of LIMA’s Certificate of Licensing Studies Program, a year-long course designed to help foster better licensing skills and an improved understanding of licensing for those currently working in or looking to enter the industry.

Simon has shared his knowledge of licensing at numerous licensing conferences throughout the United States and in dozens of other countries, and he has taught a course on licensing at the college level at the University of California Los Angeles (UCLA). He is coauthor of three seminal books on licensing that have been endorsed by LIMA: THE BASICS OF LICENSING, THE BASICS OF LICENSING: Licensee Edition, and THE BASICS OF LICENSING International Edition. He is an annual contributor to “Licensing Update,” published by Aspen Press, is the Entertainment Editor for the trade magazine “The Licensing Journal,” and has written a number of articles on the subject of licensing.

Danny holds a Master’s Degree in Mass Communications from the University of Denver, and a fellowship in Communications from the University of Manchester, England.