Danny Simon, Founder and CEO
The seminal guide on licensing, The Basics of Licensing, written by Danny Simon and Gregory Battersby, has been published in China. It is the first such guide to be published in the Chinese language in China.
The Licensing Group Ltd (TLG) was founded in 1992 in Los Angeles by Danny Simon, one of the industry’s premier innovators and foreign licensing experts. The principal focus of the licensing agency is Entertainment, Lifestyle and Corporate Brand licensing. The Licensing Group does, and has, represented many successful licensing programs across those platforms.
The Licensing Group works with property owners to build their brands into complete and profitable licensing programs.
The Licensing Group represents a select number of manufacturers for acquisition of licensed properties which meet the manufacturer’s objectives.
The Licensing Group consults to licensors on developing and executing their licensing programs. TLG also works with licensees to determine the consumer base for the licenses they have and what products to manufacture.